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Cove Names Ashish Manchharam Advisor Shifts Asset Acquisition Model

Posted on December 12, 2024

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Cove, a Singapore-based flexible living platform, has announced the appointment of Ashish Manchharam, a veteran in the real estate and hospitality industry, as a board director. Manchharam, who founded and led 8M Real Estate for over a decade, has a track record of building a $1.5 billion portfolio. In 2023, he exited 8M Real Estate and went on to establish Elevate Capital in 2024, focusing on lifestyle-driven real estate investments.

In his role as an advisor, Manchharam will support Cove in acquiring flexible living assets in partnership with third-party investors, including real estate funds, institutional investors, and family offices. This ties in with Cove’s plan to accelerate its growth through the acquisition of assets, in addition to its existing asset-light model as a branded flexible living operator and online listing platform. The company primarily caters to professionals and students, and since its inception in 2018, has expanded its reach to Singapore and Indonesia, with more than 6,000 rooms.

Cove has also unveiled plans to expand its presence in the wider Asia Pacific region, with a recent foray into South Korea, where it is set to launch 800 rooms, and Japan, where it aims to have 400 rooms through local joint venture partners. To support its regional expansion and maintain its leadership position in existing markets, Cove closed an additional funding round of US$4.5 million, with Manchharam and existing investors such as Eurazeo and Keppel participating.

According to Cove CEO and co-founder Guillaume Catagne, the company experienced significant portfolio growth in 2024 and achieved positive EBITDA. As it aims to more than double its portfolio to 15,000 units by the end of 2025, Cove remains focused on strategic partnerships and expansion plans in the region.

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