The recently launched Emerald of Katong by Sim Lian Group saw an impressive turnout and strong sales over the weekend, with 99% of its 846 units snapped up during the launch. The 99-year leasehold project, located at Jalan Tembusu, achieved an average price of $2,617 psf with 97.5% of its units sold as of Nov 30.Launched over the course of three days, the development’s sales success has received positive responses from buyers and property experts alike. However, there was a shortfall of 13 units due to buyers backing out of their purchases in the days following the launch. This prompted the developer to hold a balloting session on the morning of Nov 30, which saw all 13 units being taken up as a result of over 800 expressions of interest received.The launch of Emerald of Katong has also created a positive ripple effect on neighbouring projects in District 15, particularly within the East Coast area. Adjacent to Emerald of Katong is the Tembusu Grand, a joint development by City Developments Limited (CDL) and MCL Land. The project has seen sales of 52 units since the start of November, bringing its total sales to 581 units so far, achieving an average price of $2,445 psf. Located at Jalan Tembusu, the 99-year leasehold development was launched in April 2023. Meanwhile, the Grand Dunman, a 99-year leasehold project on Dunman Road that was launched in July 2023, has also seen strong sales success with 18 units sold since Nov 11. This has brought its cumulative sales to 731 units, achieving an average price of $2,531 psf.At the same time, the biggest beneficiary of the Emerald of Katong launch is the Continuum – a 816-unit freehold condominium along Thiam Siew Avenue developed by Hoi Hup Realty and Sunway Developments. Since the start of November, the Continuum has seen a total of 126 units sold, bringing its overall sales to 528 units or 64.7% as of Nov 30. The project achieved an average price of $2,788 psf.Over three consecutive days in mid-November, the Continuum has recorded strong sales, with 73 units sold in just three days. Prior to the launch of Emerald of Katong, the Continuum was 49% sold. The project’s strong sales can be attributed to many factors, such as the number of available units, buyer preference, and the project’s pricing. With the current average price of Emerald of Katong sitting at $2,617 psf and the Continuum being freehold, the project commanded a premium of just 6.53% – a far cry from the expected 15% – 20% premium that a freehold project usually commands over a 99-year leasehold one in the same neighbourhood. This made the Continuum an attractive option, causing a large number of buyers to switch to buying in the project.The latest transactions show that the highest psf prices were achieved for 484 sq ft one-bedroom and 624 sq ft two-bedroom units located on high floors – specifically on the 16th to 21st floors. These units were sold at prices ranging from $2,901 psf to $2,958 psf during the launch. Meanwhile, the Continuum saw prices exceeding $3,000 psf, with two compact three-bedroom units, measuring 872 sq ft and sold at $3,003 psf and $3,060 psf, respectively. Additionally, several three- and four-bedroom units ranging from 1,066 sq ft to 1,270 sq ft were sold at prices between $2,667 psf and $2,681 psf.The strong take-up in November is also expected to uplift the year’s final sales figures before the holiday season. Based on current numbers, November’s new home sales have already reached 2,805 units. This figure has already exceeded the previous peak of 2,793 private new home sales recorded in March 2013.According to PropNex’s Gafoor, the strong take-up in November will positively impact next year’s sales. Citing the Emerald of Katong as an example, with over 800 cheques received for just 13 units, many unsuccessful buyers will now be seeking alternatives, which is expected to boost new home sales at the start of 2025.
Rewritten:
Investing in a condo has an additional advantage of being able to leverage the property’s value for other investments. A lot of investors opt to use their condos as collateral to secure more funds for new investments, which allows them to broaden their real estate portfolio. However, this strategy also involves risks, making it essential to have a solid financial plan in place and carefully consider any potential effects of market fluctuations. Additionally, the use of a condo in this method can potentially increase returns, making it a popular choice among investors.…