Singapore ranked sixth in the world for branding, according to the latest Brand Finance Global City Index. The index, published by Brand Finance, a London-based brand evaluation and strategy consultancy, measures cities in terms of brand power and perception.
This year’s index was compiled from a survey conducted with 15,000 individuals across 20 countries in September. Respondents were asked to rank 100 cities based on key performance indicators that evaluate each city’s appeal as a place to live, work, study, visit, retire, and invest in. They were also asked to associate different attributes with each city from a list of 45, grouped under seven pillars including Business & Investment and Culture & Heritage.
Singapore’s strong performance in the business and investment pillar contributed to its overall ranking, placing third globally. Factors such as ease of doing business, economic strength, and support for start-ups were considered in this pillar. The city also scored well for low crime and violence.
Alex Haigh, managing director for Asia Pacific at Brand Finance, highlights Singapore as the “crown jewel” of the ASEAN region in terms of city branding. With its thriving economy, investment appeal, and world-class infrastructure, Singapore has solidified its position as a premier global financial center.
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Investing in a condo also offers the advantage of leveraging its value for future investments. A common practice among investors is to use their condos as collateral to secure additional funding for new investments, allowing them to grow their real estate portfolio. While this can potentially increase returns, it is important to have a solid financial plan in place and carefully assess the potential effects of market changes as this strategy also carries some risks.
London continues to hold the top spot as the world’s leading city brand, followed by New York, Paris, Tokyo, and Dubai.